FTC goes to court to unravel robocalling telemarketing network

So good news, with a sprinkling of bad news. The good news is that the FTC has filed a lawsuit against a big robocalling telemarketing network. Sounds like James Christiano is the mastermind behind a large, and somewhat convuluted, network of servers and people in the business of robocalling lots of people, including people on the Do Not Call list. This operation has been making over a BILLION calls per year. Yes, that’s right.

The bad news? Seems like a lot of the people involved in this operation have been targeted by the FTC before. Yes, unfortunately that’s right. Despite getting hit by the FTC and stopping, they take the hit and start up again. It would seem that the FTC punishment is not a sufficient deterrent.

Again, this is why I don’t think normal tactics are going to work. The years of saying “Don’t answer unknown numbers”. “Screen your calls”, “Block unknown callers” has don’e anything to stop these people. They still make money making over a billion calls a year. It’s said that doing the same thing and expecting a different result is the definition of insanity.

They can make money by having computers, autodialers, and robocalls do all the work for nearly nothing. But they still need that human element to close the sale. That is still their weakest link. So let’s stop the insanity and do something different. Do something which goes against the design of their entire infrastructure built upon the presumption we will block, hang up, and ignore. Answer the call. Press 1. When you hear the human, then hang up. Or better, just set the phone down until they hang up.

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